Forma Viva Model Agency was established in Belgrade in 1990 by Marija Savic Simic. It has been cooperative actively with the most influential modeling agencies in the world. In addition, in 1996 it also became partner with Elite Model Management and organizer of the Elite Model Look Serbia contest until 2011. Focusing its primary activity towards finding, training and placement of new models on the international fashion market, Forma Viva has managed, through its 23 year-long work, to position Southeastern Europe as one of the most important model resource markets on the map of the fashion world. With the assistance of Forma Viva, their mother agency, a lot of girls from Serbia and neighbouring countries managed to reach the top of the modeling world, and some of them, as top models, are listed among the biggest modeling icons of today. World fashion designers’ trust in the agency expressed though prestigious campaigns, top-class fashion shows and continual engagement of our models on the most relevant fashion events on the planet are the proofs not only of world-class professionalism and great experience but of continuous improvement as well, which brought Forma Viva the leadership position in the region which it has been keeping for decades.